Table of Contents
- Introduction: The Leaderboard as Prize Pool and Status
- Understanding Ape.Store’s Leaderboard System
- Leaderboard Structure: How Rankings and Prizes Work
- The Top 50 Prize Breakdown: What You’re Competing For
- Strategy 1: Volume-Driven Referrals (The Quantity Approach)
- Strategy 2: Quality Referrals (The Sustainability Approach)
- Strategy 3: Network Effects (The Exponential Approach)
- Strategy 4: Community Positioning (The Authority Approach)
- Strategy 5: Base Ecosystem Mastery (The Expertise Approach)
- Advanced Tactics: Reaching the Top 10
- Leaderboard Psychology: Gaming the System Ethically
- Tracking Your Leaderboard Position
- Frequently Asked Questions (FAQ)
- Conclusion: Building Your Leaderboard Legacy
Introduction: The Leaderboard as Prize Pool and Status
Most referral programs offer the same reward to everyone: “Refer 10 people, get $50.”
Ape.Store’s leaderboard system inverts this: the top referrers win the most money, and the prize pool grows with platform volume.
This creates exponential incentive structure:
- Traditional: Refer 10 → Get flat $50
- Leaderboard: Rank #1 → Get 11% of weekly prize pool (potentially $1,000+)
Why Leaderboards Matter
Financial incentive: Top spots pay exponentially more than mid-leaderboard
Status incentive: Being “top referrer” is visible social proof
Network effect: High-ranked referrers attract better referrals (wanting to learn from winners)
Psychological incentive: Gamification increases engagement by 150%+
This guide shows you how to dominate the leaderboard—not through tricks, but through smart strategy aligned with Ape.Store’s philosophy.
Understanding Ape.Store’s Leaderboard System
The Revolutionary Design
Traditional referral programs redistribute fees equally. Ape.Store’s leaderboard concentrates rewards at the top:
Why this matters:
Traditional system (everyone gets 10% of fees):
- Referrer A: 10 referrals → $100 total earnings
- Referrer B: 100 referrals → $1,000 total earnings
- Problem: Referrer A needs $10k in referral volume to make meaningful money
Ape.Store leaderboard system:
- Referrer A (rank #50): 10 referrals, $500 from prize pool (even with low volume)
- Referrer B (rank #1): 50 referrals, $10,000+ from prize pool
- Result: Both can earn meaningful money, but top performers earn disproportionately
The philosophy: Reward excellence, encourage competition, make leaderboard worth fighting for
How Rankings Calculate
Your rank is determined by cumulative volume of all your referrals:
textYour ranking position =
Total volume of all your referrals
÷ Total volume of all referrers on leaderboard
× 100
Example:
textTotal platform volume (week): $100M
Your referrals' volume: $5M
Your percentage: 5% of platform
If you're #1 (5%), you get 11% of prize pool
If you're #10 (2%), you get portion of top-25 tier
If you're #50 (0.2%), you get portion of 26-50 tier
Key insight: You’re competing not against fixed ranking, but against every other referrer’s total volume
Leaderboard Structure: How Rankings and Prizes Work
The Top 50 Prize Distribution
Prizes are updated weekly based on platform volume:
| Ranking | Percentage of Prize Pool | Example Payout (2 ETH pool) |
|---|---|---|
| 1st | 11% | 0.22 ETH (~$836) |
| 2nd | 8% | 0.16 ETH (~$608) |
| 3rd | 6% | 0.12 ETH (~$456) |
| 4-5 | 5% each | 0.10 ETH (~$380) each |
| 6-25 | 2% each | 0.04 ETH (~$152) each |
| 26-50 | 1% each | 0.02 ETH (~$76) each |
Real-world example:
textIf platform volume reaches $10M/week:
Prize pool might be 5 ETH
#1 gets: 11% × 5 ETH = 0.55 ETH ($2,090)
#2 gets: 8% × 5 ETH = 0.40 ETH ($1,520)
#50 gets: 1% × 5 ETH = 0.05 ETH ($190)
Prize Pool Dynamics
Prize pool grows with platform volume:
Low volume week: $2M volume → ~0.5 ETH prize pool
Medium volume week: $5M volume → ~1.5 ETH prize pool
High volume week: $20M volume → ~5 ETH prize pool
Key insight: Prize pool isn’t zero-sum. As platform grows, all prizes grow
Weekly Reset
Leaderboard resets weekly, but your referrals are tied to you forever:
textWeek 1: Your 10 referrals generate $100k volume
You earn $5 (0.2% of small pool)
Week 2: Your 10 referrals + 5 new = 15 referrals generate $200k
You climb leaderboard
You earn $10 (0.4% of larger pool)
Week 4: Your 25 referrals generate $500k
You're top 10
You earn $100+
Momentum building: Each week, accumulated referrals improve your ranking
The Top 50 Prize Breakdown: What You’re Competing For
Why Top 50 Matters
Only top 50 earn leaderboard bonuses. Below #50?
You still earn baseline referral rewards (regular 10% of referral’s fees), but no leaderboard bonus
This means: Getting to top 50 is the critical threshold. Effort shifts dramatically at this point
Prize Comparison: #1 vs #50
Same platform conditions (5 ETH prize pool):
#1 Position:
- Leaderboard bonus: 0.55 ETH/week = $2,090/week
- Plus baseline referral rewards from 100+ referrals: $200+/week
- Total weekly: $2,290+
- Monthly: $9,160+
#50 Position:
- Leaderboard bonus: 0.05 ETH/week = $190/week
- Plus baseline referral rewards from 10-15 referrals: $50+/week
- Total weekly: $240+
- Monthly: $960+
#51+ Position (not on leaderboard):
- Leaderboard bonus: $0
- Baseline referral rewards only: $50+/week
- Total weekly: $50+
- Monthly: $200+
The leverage at top is 10x+
Strategy 1: Volume-Driven Referrals (The Quantity Approach)
The Philosophy
Max volume = Max ranking = Max prizes
Goal: Get as many referrals as possible, regardless of individual success
Implementation
Step 1: Massive Promotion
Share your referral link everywhere:
- Twitter 5+ times daily
- Discord communities (relevant, non-spam)
- Telegram groups
- Reddit crypto communities
- Other platforms
Content angles:
text"I'm on the Ape.Store referral leaderboard.
Top 50 earn weekly ETH bonuses.
Use my link to launch your token: [link]"
"5 out of my referrals are top 100 projects
on Ape.Store. Launch now with my link: [link]"
"If your token does well, I benefit.
So I'll actually help you succeed.
Launch here: [link]"
Step 2: Target High-Volume Seekers
Focus promotion on people likely to launch:
- Crypto traders (already experienced)
- Content creators (monetization-hungry)
- Community leaders (ready to tokenize)
- Other launchpad users (understand the value prop)
Step 3: Volume Quantity Over Quality
Accept that some referrals will fail. That’s OK. Volume compounds:
textIf 100 people click your link:
50 actually launch (50% conversion)
25 get meaningful volume (50% of those)
You rank based on all 25
If you get 1,000 clicks:
500 launch
250 get volume
Much higher ranking
Scaling strategy: 10x your promotion effort → 10x your ranking potential
Expected Results
Small effort (1 month):
- 50 referrals launched
- 10 with meaningful volume
- Off leaderboard (#51-100)
Medium effort (3 months):
- 200 referrals launched
- 50 with meaningful volume
- Rank #30-50
Large effort (6 months):
- 500+ referrals launched
- 150+ with meaningful volume
- Rank #5-20
Strategy 2: Quality Referrals (The Sustainability Approach)
The Philosophy
Not all volume is created equal. A referral with $1M volume that stays for 6 months is better than one with $1M volume that dies in 1 week
Goal: Refer creators who build sustainable projects
Implementation
Step 1: Educate Referrals
Before they launch, teach them how to succeed:
- Share Base Layer 2 KB article (why they should build on Base)
- Share quick launch guide (how to launch correctly)
- Share claiming guide (how to manage their earnings)
- Share analytics guide (how to monitor their project)
Result: Better-educated referrals succeed longer
Step 2: Be Their Advisor
Help referrals make smart choices:
- “Choose bonding curve for steady price discovery”
- “Choose V3 if you want instant control”
- “Market your token to your community”
- “Monitor your volume on Dune”
Result: Referrals succeed longer, generate more volume
Step 3: Target “Serious” Creators
Focus on people likely to commit:
- Ask them: “Do you have a community?”
- Ask them: “Will you actively promote this?”
- Only refer people with 1,000+ followers/network
Result: Lower conversion rate, but much higher quality
Expected Results
Small effort (1 month):
- 10 referrals launched
- 9 still generating volume (90% retention)
- Lower overall volume, but stable
Medium effort (3 months):
- 30 referrals launched
- 25 still generating volume (83% retention)
- Growing compound volume
Large effort (6 months):
- 100 referrals launched
- 75 still generating volume (75% retention)
- Highest sustained volume
Note: Quality strategy takes longer to reach top ranking, but compounds better over time
Strategy 3: Network Effects (The Exponential Approach)
The Philosophy
Your referrals can become referrers. If they refer others, you earn Tier 2 bonuses
Goal: Build a network where referrals promote to their networks
Implementation
Step 1: Educate Your Referrals on Referrals
When someone launches using your link, immediately teach them:
“Hey, you can also refer others and earn ETH. Your referrals’ volume counts toward YOUR ranking too.”
Step 2: Make it Easy for Them
Provide resources they can use:
- Referral copy-paste templates
- Social media posts ready to share
- Pre-written explanations
- Links to KB articles
Step 3: Incentivize Tier 2 Growth
Consider offering:
- “If you refer 10 people, I’ll feature your project in my community”
- “Top referrer among my referrals gets a bonus from me”
- “Help me grow, and I’ll help you succeed”
Result: Your referrals become mini-referrers
Exponential Math
textMonth 1:
You have 10 referrals
Your leaderboard position: #75
Month 2:
Your 10 referrals each refer 2 people
You now benefit from 20 Tier 2 referrals
Total network: 30 people
Your leaderboard position: #40
Month 3:
Your 30 total people each refer 2 more
You now benefit from 60 Tier 2+ referrals
Total network: 100 people
Your leaderboard position: #15
Month 6:
Network has grown to 500+ people
Your leaderboard position: #3-5
The secret: You don’t personally refer 500 people. Your network does
Expected Results
Difficult but rewarding:
- Requires education and support
- Builds loyal community
- Generates exponential growth
- Rank #5-15 possible with 6+ months effort
Strategy 4: Community Positioning (The Authority Approach)
The Philosophy
Build authority as “Ape.Store expert” → People naturally use your referral link
Goal: Become the trusted guide that new creators seek out
Implementation
Step 1: Create Educational Content
Build library of content explaining Ape.Store:
- Twitter thread: “5 Reasons to Launch on Ape.Store”
- YouTube video: “Complete V3 Launch Tutorial”
- Blog post: “How I Earned $10k in Ape.Store Revenue”
- Discord guide: “Step-by-Step Launch Walkthrough”
Use Base Layer 2 KB article as foundation
Step 2: Distribute Content
Put referral link at END of every piece:
text"Ready to launch? Use my link: [referral link]
I'll answer any questions during your launch."
Step 3: Build Community
Create Discord/Telegram focused on Ape.Store:
- Weekly office hours
- Help with launches
- Share performance metrics
- Celebrate wins of community members
Result: Members organically use your referral link
Expected Results
Authority building takes 3-6 months:
Month 3:
- 50 followers/community members
- 5-10 of them use your referral link
- Leaderboard rank #60-80
Month 6:
- 500 followers/community members
- 50-100 of them use your referral link
- Leaderboard rank #10-20
Advantage: Authority compounds. Over time, your reach grows exponentially
Strategy 5: Base Ecosystem Mastery (The Expertise Approach)
The Philosophy
Base Layer 2 is becoming the home for memecoins. Expertise in Base = Authority in Ape.Store
Goal: Become the Base ecosystem expert
Implementation
Step 1: Deep Dive into Base
Understand:
- Why Base is superior (low gas, Coinbase backing, ecosystem)
- Major Base protocols (Aave, Morpho, Aerodrome)
- How Base compares to Solana/Polygon
- Why memecoins thrive on Base
Read the KB article thoroughly
Step 2: Create Base-Focused Content
- “Why Successful Memecoins Launch on Base”
- “Base vs Solana: The Ultimate Comparison”
- “The Future of Layer 2 Memecoins”
- “Why Ape.Store on Base Will Win”
Step 3: Position as Expert
Share your insights:
- Speak at Base meetups
- Contribute to Base communities
- Network with Base builders
- Become known as “the Base person”
Result: When people think Base + memecoins, they think of YOU → Your referral link
Expected Results
Takes 3+ months to build expertise:
Month 3:
- Known as Base expert in 1-2 communities
- 10-20 referrals from positioning
- Rank #50-80
Month 6:
- Known as Base expert across 5+ communities
- 50-100 referrals from positioning
- Rank #15-30
Advantage: Being category expert is defensible. Hard to compete against
Advanced Tactics: Reaching the Top 10
What It Takes to Be #1
To be #1, you typically need:
- 100-200+ active referrals generating volume
- $5M+ cumulative volume from your network
- Consistency over 3+ months (not one viral week)
- Mix of strategies (volume + quality + community + expertise)
The #1 Checklist
✅ Volume: Multiple referral channels generating conversions
✅ Quality: 50%+ of referrals still generating volume after 4 weeks
✅ Community: Active Discord/Telegram with 100+ members
✅ Expertise: Recognized as Ape.Store authority
✅ Consistency: Week-over-week growth (not spikes)
✅ Education: Helping referrals succeed (increases their volume)
✅ Base Knowledge: Fluent in why Base is memecoin home
✅ Adaptation: Adjusting strategy based on leaderboard position
Psychological Tactics
Tactic 1: Visible Progress Tracking
Share your climb publicly:
- “I just hit #20 on the leaderboard!”
- “Competing for top 10 next month”
- Shows that it’s possible
Result: Attracts referrals who want to learn from winner
Tactic 2: Milestone Rewards
Offer bonuses to referrals:
- “If you help me hit #10, I’ll feature your project in my newsletter”
- Creates shared mission, not just transaction
Result: Referrals feel invested in your success
Tactic 3: Leaderboard Transparency
Show your stats regularly:
- Weekly position
- Growth trajectory
- Revenue earned
- How it’s possible
Result: Makes leaderboard feel achievable to others
Leaderboard Psychology: Gaming the System Ethically
What Works vs What Doesn’t
✅ Works (ethical):
- Massive promotion (reach)
- Quality referrals (sustainability)
- Community building (loyalty)
- Education (value-add)
- Consistency (reliability)
❌ Doesn’t work (against platform spirit):
- Fake referrals (violates ToS)
- Coordinated gaming (leaderboard manipulation)
- Self-dealing volume (same wallet, different addresses)
- False promises (“guaranteed 10x”)
Key insight: Ape.Store’s leaderboard rewards genuine network building, not manipulation
Why Authenticity Matters
Leaderboard fraud gets caught:
- Platform monitors for artificial volume
- Referrals report fake claims to support
- Reputation damages (referrals talk)
Better path: Build authentic network, climb organically, win sustainably
Tracking Your Leaderboard Position
Weekly Monitoring
Every week, check:
textMy current rank: #___
My volume this week: $___
My ranking change: ↑↓→
My projected rank next week: #___
Prize pool size: ___ ETH
My estimated earnings: ___ ETH
Metrics That Matter
| Metric | What It Shows |
|---|---|
| Rank position | Where you are now |
| Rank momentum | Are you climbing or falling? |
| Volume per referral | Average success of your referrals |
| Referral retention | % still active after 4+ weeks |
| New referrals/week | Growth rate of your network |
Optimization Questions
Ask yourself weekly:
- “Why did my rank change this week?”
- “Which of my referrals are generating volume?”
- “Which promotion channels work best?”
- “What should I double down on?”
- “What should I stop doing?”
Data-driven adjustment beats guessing
Frequently Asked Questions (FAQ)
Q: Can you rank higher than #1?
A: No. #1 is the top position. But you can maintain #1 week-over-week.
Q: What if I’m close to top 50 but not quite in?
A: You still earn baseline referral rewards (10% of referral fees). Leaderboard bonus is just extra. Don’t be discouraged.
Q: How do I jump from #50 to #1?
A: Not possible in one week. Incremental climb:
- #50 → #40 (double your promotion)
- #40 → #20 (improve referral quality)
- #20 → #5 (build community/expertise)
- #5 → #1 (consistency over months)
Timeline: 3-6 months realistic for big jumps
Q: What if someone else has way more referrals?
A: Then they’ll outrank you if their volume is higher. But:
- You don’t need #1 to earn well (top 50 is profitable)
- Your position compounds over time (eventually you catch up)
- Network effects can overcome sheer volume
Stay focused on YOUR growth, not comparing
Q: Can I hire people to promote my referral link?
A: Yes, but it’s often not worth it:
- Hired promoters have no skin in game
- Quality of referrals drops (low conversion)
- Budget eats into earnings
Better: Build authentic community that wants to help
Q: How much should I earn at different leaderboard positions?
A: Depends on prize pool, but estimates:
- #1: $2,000-5,000/week
- #5: $1,000-3,000/week
- #10: $500-2,000/week
- #25: $200-800/week
- #50: $50-300/week
Plus baseline referral rewards on top
Q: Is Base ecosystem knowledge necessary?
A: Helpful but not required. Read the KB article to understand positioning, but focus on Ape.Store mechanics mainly
Q: Can I use multiple referral links?
A: No. You have one referral link tied to your wallet. Use that one consistently.
Q: What’s the realistic timeline to top 10?
A:
- Realistic: 4-6 months with consistent effort
- Aggressive: 2-3 months with very high effort (10+ hours/week)
- Passive: 8-12 months with minimal effort (1 hour/week)
Quality of effort matters more than quantity
Conclusion: Building Your Leaderboard Legacy
The Leaderboard as Ecosystem Health
Ape.Store’s leaderboard isn’t just a game. It’s infrastructure for measuring and rewarding network builders
When you climb the leaderboard, you’re not “gaming the system”—you’re proving you can build community at scale
The Path Forward
Week 1-2: Understand leaderboard, generate referral link, choose your strategy
Week 3-8: Execute consistently, track metrics, optimize based on data
Month 3: Hit top 50, earn meaningful leaderboard bonuses
Month 6: Top 10-20, earning $500-2,000/week from leaderboard + baseline
Month 12+: Top 5 or established top 50, $2,000-5,000+/month passive income
Why This Matters
The leaderboard rewards not who shouts loudest, but who builds deepest network
Understanding Base ecosystem as memecoin home gives you the authority to recruit.
Building authentic community gives you the leverage to climb.
Consistency gives you the sustainment to stay at top.
Your Next Move
- Choose your strategy (volume, quality, network, community, or Base expertise)
- Generate your referral link
- Execute relentlessly
- Track metrics weekly
- Optimize based on data
- Aim for top 50 as first milestone
- Build from there
The leaderboard is designed to be achievable. The question is: how high will you climb?
Appendix: Strategy Comparison Matrix
| Strategy | Effort | Timeline | Max Rank | Best For |
|---|---|---|---|---|
| Volume-driven | High | 3-6 months | #1-5 | Extreme promoters |
| Quality-focused | Medium | 4-8 months | #10-20 | Long-term thinkers |
| Network effects | Medium | 5-12 months | #5-15 | Scalability-focused |
| Community/authority | Medium | 3-6 months | #10-25 | Content creators |
| Base expertise | Medium | 3-6 months | #15-30 | Thought leaders |
| Hybrid (all 5) | Very high | 3-6 months | #1-3 | Committed builders |

