Table of Contents
- Introduction: The Discovery Problem in Token Launchpads
- Understanding Ape.Store’s Trending Tab Algorithm
- The Three Core Metrics for Trending Ranking
- Volume as the Primary Ranking Factor
- Liquidity Depth and Its Hidden Impact on Trending
- Momentum and Price Action in Trending Calculations
- Strategies to Get Your Token Into Top 6
- Phase 1: Launch Day Strategy
- Phase 2: Sustained Growth Strategy
- Phase 3: Breakout and Dominance Strategy
- Real-Time Monitoring and Trending Position Tracking
- Common Mistakes That Keep Tokens Off Trending
- Case Study: Token Launch to Top 3 Trending
- Frequently Asked Questions (FAQ)
- Conclusion: Trending Tab as Primary Growth Engine
Introduction: The Discovery Problem in Token Launchpads
On Ape.Store, thousands of tokens launch daily. But only a handful get discovered
The bottleneck: Discovery.
Most traders never see 99% of new tokens. They only see tokens that appear on the trending tab—top 6 positions that get algorithmic visibility
Getting into top 6 trending doesn’t just give visibility. It triggers a positive feedback loop:
More visibility → More traders see it → More volume → Higher ranking → Even more visibility → Exponential growth
This guide shows exactly how the trending algorithm works and the tactical strategies to get your token to top 6
Understanding Ape.Store’s Trending Tab Algorithm
What Is the Trending Tab?
The trending tab is Ape.Store’s discovery mechanism—a real-time ranked list of the hottest tokens based on algorithmic scoring
Top 6 positions receive massive visibility:
- Featured at top of app
- Algorithmic boost in searches
- Community attention (everyone watches trending)
- FOMO buying pressure
Getting to top 6 = exponential visibility advantage
How the Algorithm Works
Modern launchpad trending algorithms rank tokens using three primary metrics:
- Trading Volume (50-60% weighting)
- Liquidity Depth (20-30% weighting)
- Price Momentum (10-20% weighting)
These are weighted into a single “Trending Score”
The formula (approximate):
Trending Score = (Volume × 0.55) + (Liquidity × 0.25) + (Momentum × 0.20)
Tokens with highest scores rank top 6
The Three Core Metrics for Trending Ranking
1. Trading Volume (The Heavy Weight)
Volume is 50-60% of the trending score
Why volume matters:
- Proves real trading activity (not bots)
- Indicates genuine interest
- Sustains token longer-term
How it’s measured:
- Total $ traded in last 24 hours
- Or: Total trades executed in last hour
- Or: Combined buy/sell volume
Example volume weights:
Token A: $100k volume (low) = Score 100
Token B: $500k volume (medium) = Score 250
Token C: $2M volume (high) = Score 1,000
Token D: $10M volume (very high) = Score 5,000
Result: Token D ranks much higher
2. Liquidity Depth (The Stabilizer)
Liquidity is 20-30% of the trending score
Why liquidity matters:
- Indicates sustainable trading (not pump-and-dump)
- Allows large orders without massive slippage
- Attracts institutional traders
How it’s measured:
- Total $ in order book (depth)
- Or: Combined liquidity pool size
- Or: Ability to execute $100k trade with <5% slippage
Example liquidity weights:
Token A: $50k depth (very shallow) = Score 50
Token B: $500k depth (moderate) = Score 150
Token C: $2M depth (deep) = Score 350
Token D: $10M depth (very deep) = Score 1,000
Result: Token D attracts more traders (easier exits)
3. Price Momentum (The Attention Factor)
Momentum is 10-20% of the trending score
Why momentum matters:
- Shows price moving (exciting traders)
- Validates other metrics (not suspicious)
- Triggers FOMO
How it’s measured:
- Price change in last hour (%)
- Or: Price change in last 24 hours (%)
- Or: Rate of price increase (slope)
Example momentum weights:
Token A: +5% in 1 hour = Score 100
Token B: +15% in 1 hour = Score 150
Token C: +30% in 1 hour = Score 250
Token D: +50% in 1 hour = Score 400
Result: Tokens showing strong momentum rank higher
Volume as the Primary Ranking Factor
Why Volume Dominates
Volume is 50-60% of trending score because it’s the hardest metric to fake
- Volume = real money trading (cannot be faked without major expense)
- Liquidity = capital deployed (requires actual ETH/USDC)
- Momentum = outcome of both (not independent metric)
If you want trending: Focus 70% of effort on volume
The Volume Sources
Where does volume come from?
- Referral-driven buying (community purchases via leaderboard)
- Social FOMO buying (Twitter/Discord hype)
- Whale accumulation (smart money entering)
- Bot trading (algorithmic buy/sell)
- Early traders profit-taking (first movers exiting partially)
[Ape.Store’s referral leaderboard system is designed to generate sustained #1 (referral-driven) volume.]
Liquidity Depth and Its Hidden Impact on Trending
The Liquidity Paradox
High volume REQUIRES high liquidity to sustain
Without liquidity, high volume = high slippage = traders get bad execution = volume dries up
Example:
Token with $1M volume but only $100k liquidity:
$10k buy order = 10% slippage (bad execution)
Trader gets angry, doesn’t trade again
Token with $1M volume AND $1M liquidity:
$10k buy order = 1% slippage (good execution)
Trader satisfied, comes back
Result: High liquidity attracts MORE volume (virtuous cycle)
How to Provide Liquidity
On Ape.Store, liquidity comes from:
- Bonding curve (algorithmic, auto-generated)
- V3 liquidity pool (creator-provided)
- Community-provided (holders add to LP pool)
Each method affects trending differently:
Bonding curve: Auto-increases liquidity as price rises (sustainable)
V3 LP: Creator controls depth (variable)
Community LP: Distributed liquidity (most robust)
Momentum and Price Action in Trending Calculations
Momentum vs Hype
Momentum = sustained price growth with volume confirmation
Hype = spike then crash (no volume confirmation)
Trending algorithm rewards #1 (momentum), punishes #2 (hype)
The 4-Hour Momentum Window
Most trending algorithms calculate momentum over:
- Last 1 hour (short-term traders)
- Last 4 hours (medium-term traders)
- Last 24 hours (long-term investors)
Best strategy: Optimize for 4-hour momentum
Why? 4 hours is:
- Long enough to show sustainability
- Short enough to catch real-time movers
- Default window most platforms use
Strategies to Get Your Token Into Top 6
The Three-Phase Approach
Phase 1: Launch Day (Hours 0-4)
- Goal: Generate initial volume spike
- Methods: Referral incentives, community shilling
- Target: Get into top 20
Phase 2: Sustained Growth (Hours 4-24)
- Goal: Maintain volume and deepen liquidity
- Methods: Continued referrals, strategic marketing
- Target: Break into top 10, then top 6
Phase 3: Dominance (Day 2+)
- Goal: Hold top 6 position
- Methods: Community engagement, governance participation
- Target: Stay in top 6 for 7+ days
Phase 1: Launch Day Strategy
Hour 0-2: The Critical Window
Goal: Generate immediate volume to catch algorithmic attention
Tactics:
- Referral System Launch
[Activate your referral leaderboard immediately.]
Offer referral bonuses (if allowed)
First referrers get highest rewards - Community Shilling
Release prepared Twitter thread
Post in 5-10 Discord communities
Share in Telegram groups
Call to action: “Buy on Ape.Store” - Whale Seeding (Optional)
Contact 2-3 known whale wallets
Offer them $5-10k tokens at discount
Ask them to make first large buys
Creates initial momentum - Bot Trading (Controversial but effective)
Some projects seed initial volume with bots
Creates appearance of activity
Algorithm notices volume spike
Real traders FOMO in
Result: If successful, top 20-30 position by hour 2
Hour 2-4: Breaking Top 10
Goal: Sustain volume growth, deepen liquidity
Tactics:
- Wave 2 Shilling
Second round of social promotion
Different messaging angle
Different communities (avoid spamming same places) - Influencer Callouts (if budget allows)
DM 5-10 crypto influencers with $100 bounty to shill
Most will take free tokens + small bounty - Reddit/4Chan Seeding
Post in relevant communities (with disclosure)
“Found this new token, what do you think?”
Let community discovery drive interest - Real-Time Trending Monitoring
Watch your trending position every 30 minutes
If momentum slowing, activate next wave
If momentum strong, let FOMO take over
Result: Top 10 position by hour 4
Phase 2: Sustained Growth Strategy
Hours 4-12: Breaking Top 6
Top 6 is algorithmically harder because competition increases as token climbs
Tactics to break through:
- Volume Optimization
Continue referral incentives
Increase marketing spend (if profitable)
Target specific communities (AI traders, memecoin degens, etc)
Coordinate with top referrers to push harder - Liquidity Deepening
Add $10k-$50k additional liquidity (if you can afford)
Or: Call on community to provide LP
This improves your liquidity score - Momentum Maintenance
Keep FOMO going
Share “trending” screenshots
“We’re almost top 6” messaging
Creates viral loop - Price Stability
Avoid dumps (kills momentum)
Avoid extreme volatility (scares off traders)
Maintain steady +5-15% hourly growth
Hours 12-24: Holding Top 6
Tactics to maintain position:
- Community Engagement
Respond to traders in Discord
Answer questions
Show founder is present (not exit-prepping) - Continued Volume
By hour 12, organic volume might slow
Use creator fees to fund continued promotion
Or: Community/referrers self-promote (they benefit) - Governance Signals (if applicable)
Announce future governance
Hint at utility/features
Creates reason to hold - Trending Leaderboard Positioning
By hour 24, if you’re top 6, you get 50k+ eyes
This attracts traders organically
Momentum becomes self-sustaining
Phase 3: Breakout and Dominance Strategy
Days 2-7: Sustaining Top 6
Once in top 6, focus shifts from getting there to staying there
Tactics:
- Organic Volume Maintenance
Real traders now trading (not just FOMO)
[Referral network continues generating volume]
Less marketing needed (algorithm helps) - Community Building
Build Discord with 500+ members
Daily community calls
Community governance votes
Creates sticky community - Creator Engagement
Daily updates (even small ones)
Respond to trader questions
Show roadmap/future plans - Strategic Partnerships
Partner with other tokens
Cross-promote to communities
Expand reach
Result: Top 6 position for 7+ days = viral success (common pattern for winners)
Real-Time Monitoring and Trending Position Tracking
Key Metrics to Track
Daily tracking (hour by hour):
- Current trending rank (position in top 20)
- Trading volume ($ traded in last hour)
- Liquidity depth ($ in order book)
- Price trend (% change last hour)
- Holder count (growing? shrinking?)
- Community sentiment (Discord vibes)
Tools for Tracking
Ape.Store Native:
- Built-in trending leaderboard
- Volume metrics on token page
- Holder count visible
Third-Party Tools:
- Dune Analytics: Custom trending dashboards
- DEXScreener: Real-time price/volume
- CoinGecko: Trending score tracking
Daily Dashboard Setup
Create simple tracking sheet:
textDate | Hour | Rank | Volume 24h | Liquidity | Price | Holders | Notes
---
Dec 19 | 0 | 45 | $50k | $100k | $0.0001 | 200 | Launch
Dec 19 | 1 | 30 | $120k | $150k | $0.00012 | 300 | Momentum
Dec 19 | 2 | 18 | $300k | $200k | $0.00015 | 450 | Top 20
Dec 19 | 3 | 12 | $500k | $300k | $0.00018 | 600 | Top 15
Dec 19 | 4 | 8 | $700k | $400k | $0.0002 | 800 | Top 10
Tracking reveals patterns
Common Mistakes That Keep Tokens Off Trending
Mistake 1: Launching Without Referral System
Wrong: “I’ll just shill on Twitter”
Right: “I’ll activate referral leaderboard so community promotes for me”
[Referral systems compound volume growth. Twitter shilling is one-time effort.]
Mistake 2: Insufficient Liquidity
Wrong: “I’ll provide $5k liquidity, that’s enough”
Right: “I’ll provide $50k liquidity so traders get good execution”
High slippage = traders avoid = low volume = low trending score
Mistake 3: Momentum Collapse
Wrong: Launch, then ghost
Result: Hour 0-4 momentum dies by hour 12 = ranking collapses
Right: Sustained marketing throughout day 1
Mistake 4: Ignoring Liquidity Depth Score
Wrong: “All that matters is volume”
Right: “Volume + liquidity + momentum together = trending score”
Missing liquidity hurts trending even if volume high
Mistake 5: Expecting Organic Growth Too Early
Wrong: “I’ll launch and organic traders will find me”
Right: “I’ll use paid/referral strategies day 1-2, then organic takes over”
Organic discovery happens AFTER you’re visible (top 6)
Case Study: Token Launch to Top 3 Trending
Token: $CATALYST (Hypothetical)
Hour 0: Launch
textTrending Rank: N/A (just launched)
Volume: $0
Liquidity: $100k (creator initial)
Price: $0.00001
Holders: 50 (early community)
Creator activates referral leaderboard, releases launch thread
Hour 1: First Wave
textTrending Rank: 87
Volume: $50k (referrals buying)
Liquidity: $100k (unchanged)
Price: $0.000012 (+20%)
Holders: 200
Referral system + Twitter thread working
Hour 2: Building Momentum
textTrending Rank: 45
Volume: $150k (second shilling wave)
Liquidity: $150k (depth increasing)
Price: $0.000015 (+50%)
Holders: 450
FOMO starting. Influencers sharing
Hour 3: Breakout Phase
textTrending Rank: 22
Volume: $400k (organic + referral)
Liquidity: $250k
Price: $0.000022 (+120%)
Holders: 800
Entering top 25. Algorithmic boost starting
Hour 4: Top 10 Achievement
textTrending Rank: 9
Volume: $700k
Liquidity: $350k
Price: $0.000028 (+180%)
Holders: 1,200
Massive visibility from algorithmic ranking
Hour 6: Top 6 Breakthrough
textTrending Rank: 6
Volume: $1.2M (24-hour)
Liquidity: $500k
Price: $0.00004 (+300%)
Holders: 2,000
Top 6 = featured position. New traders discovering
Hour 24: Trending Dominance
textTrending Rank: 3
Volume: $3M (24-hour peak)
Liquidity: $1M
Price: $0.0001 (+900%)
Holders: 5,000
Highest trending position. Self-sustaining growth
What Made This Successful
- Referral system launched immediately (volume generation)
- Continued marketing waves (sustained momentum)
- Sufficient liquidity (enabled trading)
- Real trader FOMO (organic growth takes over)
- Creator engagement (community trust)
Frequently Asked Questions (FAQ)
Q: How fast can a token reach top 6?
A: 2-6 hours typically
Depends on:
- Quality of community
- Size of referral network
- Initial liquidity depth
- Marketing spend
Q: Can a token stay in top 6?
A: Yes, if volume sustained
Most tokens last 3-7 days in top 6 before new tokens push them down
Exceptional tokens with strong community stay 30+ days
Q: What’s the minimum volume for top 6?
A: Depends on competing tokens, but roughly:
$500k-$1M volume (24h) = top 20
$1M-$3M = top 10
$3M-$10M = top 6
Q: Is fake volume helpful?
A: Technically yes, but risky
Pro: Gets algorithmic boost, triggers real volume
Con: If detected, damage to reputation + potential platform ban
Most successful tokens use real volume (referrals + organic)
Q: How does Ape.Store trending differ from Pump.fun?
A: Ape.Store emphasizes sustained liquidity more (weighted heavily in score)
Pump.fun emphasizes rapid volume spikes
[Ape.Store’s trending model favors longer-lasting tokens (referral-driven sustained volume).]
Q: Should I dump my token when I reach top 6?
A: No. Top 6 = highest visibility = peak earning opportunity
Creator fees highest when volume peak (not at launch)
Smart creators milk top 6 position for 7+ days
Conclusion: Trending Tab as Primary Growth Engine
The Reality
In launchpad ecosystems, trending tab is THE discovery mechanism
Tokens not in trending = invisible
Tokens in top 6 = algorithmic superpower
The Path to Top 6
- Launch with referral system (volume generation)
- Market consistently (sustained momentum)
- Provide deep liquidity (good execution)
- Engage your community (creator credibility)
- Monitor and optimize (real-time adjustments)
Ape.Store’s Advantage
Ape.Store is designed from ground-up with trending algorithm in mind
Key features:
- Referral system generates sustained volume
- V3 fee-split incentivizes deep liquidity
- Creator engagement ensures community trust
Result: Ape.Store tokens trend longer and stronger than competitors

